Amazon Unbound: Jeff Bezos and the Invention of a Global Empire
Book by Brad Stone
DETAILS
Publisher : Simon & Schuster (May 11, 2021) Language : English Hardcover : 496 pages ISBN-10 : 1982132612 ISBN-13 : 978-1982132613 Item Weight : 1.6 pounds Dimensions : 6 x 1.4 x 9 inches Best Sellers Rank: #45,712 in Books (See Top 100 in Books) #58 in E-commerce Professional (Books) #62 in Company Business Profiles (Books) #121 in Business Professional's Biographies , A Washington Post Notable Book This New York Times bestseller is a “masterful” ( The Washington Post ), “juicy tour of the company [Jeff] Bezos built” ( The New York Times Book Review ), revealing the most important business story of our time by the bestselling author of The Everything Store . Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store . Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to nearly two trillion dollars. It’s almost impossible to go a day without encountering the impact of Jeff Bezos’s Amazon, between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post . We live in a world run, supplied, and controlled by Amazon and its iconoclast founder. In Amazon Unbound , Brad Stone presents an “excellent” ( The New York Times ), deeply reported, vividly drawn portrait of how a retail upstart became of the most powerful and feared entities in the global economy. Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions, who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. Definitive, timely, and “engaging” (Jon Meacham, author of The Soul of America ), Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without. Read more
REVIEW
Brad Stone writes with the intensity of an investigative reporter and the creativity of a suspense novelist with a little sensationalism intertwined. Every word is carefully placed to induce the attention you'd pay to the most interesting subject you could imagine. For me, what happens at Amazon is so compelling that I need to read every book written about Jeff Bezos and Amazon. If you've read The Everything Store and One Click, this is like the next level and covers everything significant going on at amazon lately. What happens at Amazon seems so easy to the customer, but behind-the-scenes an incredible amount of work is going on. The Amazon employees who make everything possible should win the highest awards. How ideas turned into reality is basically what this book is about. You will learn amazing things about Alexa and who her voice really belongs to. Jeff Bezos was also so clever when selecting Alexa's name. You will also get a crash course in how artificial intelligence learns. The work that makes amazon what it is is mind blowing. In my mind at least I feel that the employees at Amazon are the smartest in the world. And Jeff's ideas have always led us into the future of the Internet. This book reveals all sorts of thought processes and ideas that made the realities we enjoy today. Brad Stone looks at the positives and negatives and in general he has a balanced view. I think he does not shy away from the truth, but maybe emphasizes more of the negatives for their appeal. If you ignore the little jabs at Amazon and Jeff, you will enjoy this book more. The writing itself is however stellar to the point of amazement. Brad Stone asks an interesting question at the end of the book. Basically he asks whether the world is better because of Amazon and I think it is. Not only did they manage to help millions of people during the pandemic, they continue to provide a high level of service to customers that is unparalleled online. Jeff Bezos is also indirectly responsible for me meeting all my best friends at Amazon. So my own life would be less interesting if it wasn't for Amazon. I've been reviewing for 21 years and have enjoyed every minute. I also love the convenience of shopping online! I sure do love getting a verified purchase tag on my reviews. :) It is a motivating factor. So I'd say read this book, but also balance it with your own experience of how Amazon has made your life easier as a customer. By reading this book I also found out about some coconut toffee roasted cashews which I immediately decided to get. By reviewing this book I am not endorsing all the movies and TV shows this book mentions. I have not seen them all or read all the books mentioned either. I am way behind in movies and TV shows because I've read thousands of books in the past 21 years. Having a kindle has majorly increased my reading habits. I love getting a book instantly. But this book – I bought the physical book. From this book I take away one line by Jeff Bezos that I think can apply to all of life for the most part: “Be the tortoise and not the hare.” So this book is thoughtful and it is one of the most interesting books on Amazon to date. I think you will enjoy it and learn some useful life lessons from reading about the experiences of the Amazon employees and Jeff Bezos. Amazon's beauty is in its diversity and we all have dreams and wishes. At Amazon a lot of the great ideas are wishes we did not even know we had when amazon first started. But over time this site has evolved into a pure delight for the customer. You don't have to agree with everything Amazon sells, but you have to agree you can normally find exactly what you are looking for! Onward to the continuing adventure...I can't wait to see what happens when Jeff goes up into outer space and then comes back to tell us all about it. ~The Rebecca Review P.S. There are two typos in the whole book. Not anything serious. P.S. II - Was happy to see Jeff return from space safely! :) 7/20/2021
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